Privacy policy

Privacy policy for Pearl Smile Dental Group

This privacy policy sets out how Pearl Smile Dental Group uses and protects any information that you give when you use this website. Pearl Smile Dental Group is committed to ensuring that your privacy is protected.

If you have any questions about this policy or your information, contact us at Pearl Smile Dental, 3 Fog Lane, Didsbury, Manchester, M20 6AX, on 0161 445 2503 or at bookings@pearlsmiledentist.co.uk.

This policy covers this website. For how we look after your dental records as a patient, please ask at reception.

What information we collect

We only collect the information you choose to give us through the forms on this website:

• Enquiry and call-back forms: your name, email address, phone number, the treatment you are interested in and your message.
• NHS waiting list: your name, email address, phone number and anything else you choose to tell us.
• Referrals: the referrer’s name, practice, email address and phone number, and the patient’s name, phone number, treatment needed and the reason for the referral, with their email address and date of birth if given. A referral may include information about the patient’s health.

We also use cookies, as explained below.

How we use your information

We use the information you give us to reply to your enquiry, call you back, arrange appointments, keep you informed about NHS availability if you have joined the waiting list, and handle referrals. We rely on your agreement, which you give by ticking the box on each form, and on taking the steps you ask for before treatment. Health information in a referral is used to provide the patient with dental care.

We will not sell, distribute or lease your personal information to third parties unless required by law to do so.

Who can see your information

• Our practice team, who deal with your enquiry or referral.
• Our website provider, which stores what you send through the forms securely and passes it to the practice by email.
• If you allow analytics or marketing cookies, Google, Microsoft and Meta, as described below.

Booking online, joining a maintenance plan and messaging us on WhatsApp take place on other companies’ websites and services, which have their own privacy policies. Some of the providers we use may process information outside the UK; where they do, they must protect it as UK law requires.

How long we keep it

We keep information sent through this website only for as long as we need it to deal with your enquiry or referral and for our records. If you become a patient, your details become part of your dental record.

How we use cookies

A cookie is a small file stored on your device when you visit a website. When you first visit, we ask which cookies you are happy for us to use, and nothing other than what is needed to run the site is used until you choose.

• Necessary: remembers your cookie choice, which is stored on your device.
• Analytics (only if you allow it): Google Analytics and Microsoft Clarity show us how the site is used, so we can improve it.
• Marketing (only if you allow it): Google Ads and Meta measure and improve our adverts.

You can change your choice at any time using “Cookie settings” at the bottom of every page.

Your rights

Under UK data protection law (the UK GDPR and the Data Protection Act 2018) you can ask us to:

• give you a copy of the information we hold about you, free of charge;
• correct information that is wrong or incomplete;
• delete your information, or stop or limit how we use it;
• give you your information in a format you can take elsewhere.

Where we rely on your agreement, you can withdraw it at any time. To make a request, contact us at bookings@pearlsmiledentist.co.uk or write to us at the address above. We will reply within one month.

Making a complaint

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You can also complain to the UK data protection regulator, the Information Commissioner’s Office (ICO), on 0303 123 1113 or at ico.org.uk/make-a-complaint.

Other websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.

Changes to this policy

We may update this policy from time to time. This version was last updated in November 2026.